On March 05, 2015 the world’s biggest manufacturer of fashion clothes – Spain-based Inditex – opened 7 boutiques at one time in the new shopping and leisure center Galereya Novosibirsk located in the heart of the Siberian capital. Besides the easily recognizable brands like Zara, Pull&Bear, Massimo Dutti and others, Galereya Novosibirsk will also be home to the first in Novosibirsk boutique of trendy home accessories Zara Home.
Inditex opens 7 unique boutiques in Galereya Novosibirsk Each of the Inditex boutiques is one of a kind in the Siberian capital. Thus, Zara Home became the brand’s flagship store in the city; Zara, Stradivarius and OYSHO are biggest stores in Novosibirsk flaunting a new concept, whereas Bershka, Pull&Bear and Massimo Dutti test their renewed concepts for the first time in Novosibirsk.
Since 2012 Inditex has been thoroughly renovating all of its boutiques in accordance with the latest trends in fashion, design and architecture. Thus the new concept of Zara boutiques implies that a shop is not just a place to display garments, but the space decorated so as to accentuate all merits of a collection. In their turn, Bershka boutiques wandered from the concept of club-style décor with subdued lighting and loud music. Now the brand’s shops are flooded with light and their interior space is well within view from outside, as one huge glass case.
Inditex is the world’s largest fashion retailer that brings together nine fashion brands: Zara, Zara Home, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, OYSHO, Uterque and Lefties. Inditex has more than 6,500 boutiques in 88 countries.
The total area of seven Inditex shops in Galereya Novosibirsk exceeds 5,600 sq m, which makes this company one of the most important tenants in the given shopping and leisure center.
After the opening of Galereya Novosibirsk local residents have a chance to buy most relevant novelties of the fashion industry at one place in the heart of the city.